From ad click to showroom visit — on autopilot.
One connected loop: AI-run ad experiments, model-specific landing pages, WhatsApp and voice AI that answer every enquiry in under 60 seconds, and an AI BDC that qualifies, nurtures, and books confirmed test drives into your SAs’ calendars.
Already proven. Not projected.
“Customers didn’t realise they were speaking to AI.” — Head of Digital
Your SA has 47 unread WhatsApps.
A typical sales advisor’s day: 9:30am — 47 unread messages. 10:00 — on a test drive, phone unanswered. 11:30 — four leads don’t pick up; two already bought elsewhere. By closing time, 2–3 of 47 leads got real attention. The rest — leads you paid RM 50–100 each to generate — went cold.
The failure isn’t your people. It’s structural: ads, landing pages, lead handling, and follow-up run as four disconnected activities owned by nobody. Every hour of delay between click and contact costs conversion.
AI Ad Engine
Hundreds of creative experiments per week across Meta, Google, and TikTok — per model, per audience, per region. Budget shifts daily to what converts.
Dynamic Landing Pages
Model-specific, audience-specific pages — comparison pages, PHEV education, trade-in estimators — each with one-step booking and WhatsApp AI on-page.
WhatsApp + Voice AI
Every enquiry answered in under 60 seconds, 24/7, in BM/English/Manglish. Qualifies budget, trade-in, timeline. Handles objections.
AI BDC
Books confirmed test drives into SA calendars, sends day-before reminders, notifies the SA with the buyer's full context. Your SA walks into a qualified appointment.
Feedback Loop
Conversation intelligence feeds ad optimization: if 60% of EV leads ask about charging first, tomorrow's ads lead with charging. The loop closes daily, not monthly.
One loop. Six components. Tightening daily.
Watch the signal travel: every AI conversation feeds buyer intelligence back into targeting. If 60% of EV leads ask about charging first, tomorrow’s ads lead with charging. A human team reviews monthly; this loop adjusts daily.
Same budget. More metal moved.
| Metric | With MORR | Typical current state |
|---|---|---|
| Lead → showroom visit | 20–30% | 8–12% |
| Cost per showroom visit | RM 120–250 | RM 400–800 |
| First response time | < 60 seconds, 24/7 | Hours — nothing after 6pm |
| Event show rate | 65–72% (proven) | ~40% |
| SA time on admin | Near zero — AI logs everything | Half the day on confirmations and CRM |
Current-state figures are Malaysian dealership benchmarks; MORR figures combine our live deployment results with modeled funnel improvements — we’ll baseline yours in the first two weeks and report against it.
Pay for outcomes, not activity.
Lead Converter
Every lead engaged in <60s, qualified, test drives booked. No ad management.
RM 8–20K setup · from RM 3K/month
or RM 80–150 per confirmed visit
Live in 7–14 days.
Full Revenue Engine
The complete loop: ads + landing pages + WhatsApp/voice AI + AI BDC + feedback loop. We manage the ad budget so the loop closes.
RM 15–60K setup · retainer or per-outcome after baseline
Live in 4–8 weeks. ~10–15 hours of your IT team's time, total. No rip-and-replace.
Multi-Brand / Multi-Outlet
Corporate-layer deployment across brands and regions — your sales managers' own campaigns continue untouched.
Scoped per group
Start with one brand, one region. Expand on numbers.
Frequently asked questions
Do we have to replace our current systems?
No. MORR layers on top: your CMS, analytics (Matomo/GA4), lead management, and CRM stay. Qualified leads flow into your existing routing. Total IT effort in our standard 4-week integration is 10–15 hours.
What happens to our sales advisors?
They stop doing admin and start walking into qualified appointments. The AI handles volume — instant response, qualification, reminders, CRM updates. Humans handle value — the test drive, the negotiation, the close.
Why should MORR manage the ad budget?
Because the loop is the product. Buyer intelligence from AI conversations feeds tomorrow's ad targeting; if the ads sit with an agency reviewed monthly, the loop breaks. We adjust daily and report weekly. You can start lead-handling-only, but the outcome economics come from the full loop.
We promised leads to an agency already.
Fine — run us on 30% of one brand's budget in one region, head-to-head. Same spend, compare cost per confirmed showroom visit after 60 days. That A/B is exactly how our flagship deployment started.
Can it really handle Malaysian buyers?
85% intent accuracy on Manglish live calls in production — Bahasa-English code-switching, 'boleh nego ka', loan and trade-in questions included. Global platforms score under 50% on code-switching.
One brand. One region. 60 days.
Give us a bounded test alongside whatever you run today. We baseline your funnel in week one and report cost per confirmed visit weekly.
No pitch deck. A working demo, then a conversation.