The problem
When results come out, enquiries jump tenfold overnight — fees, courses, hostels, scholarships, "can my son still apply?" — while counselor headcount stays exactly the same. Replies stretched to days. Students enrolled wherever answered first. Parents messaged at 11pm and heard back mid-afternoon.
What we set up
- An AI trained on the actual prospectus — courses, fees, intakes, scholarships — answering on WhatsApp in BM, English, and Mandarin. Fees are locked answers.
- Counseling sessions booked directly into counselor calendars, only for qualified, genuinely interested students.
- Follow-up through decision season — the polite nudge humans never have time for.
What changed
More than half the enquiries arrived outside office hours and got answered in seconds instead of the next afternoon. Conversion from enquiry to counseling session went up 2.3x — same counselors, same budget. The team spent intake season counseling students instead of retyping the fee schedule four hundred times.